Taco Bell encourages customers to think outside of what?

The phrase "think outside of the bun" is a marketing slogan used by Taco Bell to encourage customers to be creative with their food choices. This slogan implies that Taco Bell offers a variety of menu items beyond traditional food options, such as burgers and sandwiches, which often come in a bun. By using this phrase, Taco Bell emphasizes the uniqueness and innovation of their products, inviting customers to explore different flavors and combinations that are distinctively their own, as opposed to being confined to typical fast food offerings. This marketing strategy aligns with Taco Bell's brand image of offering bold and unconventional tastes, setting them apart in the competitive fast food industry.